Ross Woods, rev. 2018, '20-'24
To start this stage, your first objective is to decide on one or more particular methodologies suited to your topic.
The research problem should drive the research, not the methodology. The truism for people with only one research method is that: If the only tool you have is a hammer, then everything looks like a nail.
But if you should choose from a variety of tools, you can select the right one for the job.
💡 Tips
If you collect data in the field, it might be preferable to use at least two different methods. For example, the results of one method may be used to confirm the results of another method (called triangulation). Alternatively, you might use one method to get small amounts of data from a large sample of subjects, and another method to get detailed data from a small sample. Consider these ways of usiing multiple methods:
Mixed methods.
In brief, you have two kinds of mixed method
options. In the first, use a qualitative method first to find and explore dynamics, then use a quantitative method to confirm their occurance is the wider population. In the second, use a quantitative method to establish a set of phenomena, then use a qualitative method to explore the reasons for that phenonema.
Triangulation.
This is the collection of different kinds of data and then comparing them. It has three main purposes:
It need not be difficult. Consider, for example, these different methods: document review, observations, interviews, focus groups, and surveys.
The data sets might converge if they give the same or very consistent results, but comparison does not always simply confirm your data. They might complement each other, perhaps by adding explanations for phenomena. For example, a survey might get feedback from a large population, while interviews and focus groups tend to explore causes and perceptions. Alternatively, the data sets might lead to very different conclusions, and you should explore the reasons for the divergence. This can be very illuminating and rewarding, so do not consider it an error if they are inconsistent.
1 Triangulation
, Andrea J. Nightingale, in International Encyclopedia of Human Geography Second ed., 2020. See also Triangulation,
A. Nightingale, in International Encyclopedia of Human Geography, 2009.
Your chosen methodology might be quite suitable for your purposes, but is inappropriate in particular circumstances or if used in particular ways. You can strengthen your statement of appropriate usage by clarifying its limitations.
In some circumstances, your supervisor might ask you to write a critical review of your methodology, for example:
old-fashioned.
In these cases, it is much better to prevent any problem at this stage than to face awkward questions later on.
💡 Hint. This kind of critical review might make an excellent journal article.
If you will develop your own new tools, you will need a procedure for writing and testing them.
Students normally write their own questionnaires, because questions need to be focused according to the particular research problem. Then, as part of the methodology, students must pilot and refine them.
Some kinds of questionnaires require complex quantitative validations and have rigid rules for collecting and analyzing data. In these cases, writing and validating the questionnaire might be the whole dissertation. If you need this kind of questionnaire, then you should find one that already exists, although some of them are tightly controlled, licenced, and available only for a fee.
Your supervisor might permit you to get questions (or whole questionnaires) from published dissertations as long as you reference the source and don't breach copyright. In some cases, your supervisor might require you to ask permission of the original writer. In this case, you already have evidence that the questionniare is valid and reliable.
You may use assistants for routine work as long as you take full responsibility for them. If you use assistants, be sure to describe in detail the training and supervision you give them and accountability arrangements in sufficient detail for another person to replicate them. This description probably goes best either in the methodology chapter or (if it is long and complex) in an appendix. For ethical reasons, recognize the intellectual contributions made by assistants, either as references or in the preface, depending on the kind of contribution they make.
Your statement of methods should also include a plan for your data analysis. This will vary in complexity according to your method. For example, the interpretation of statistical data needs a clear procedure and might take considerable explanation to demonstrate validity. In contrast, qualitative ethnographic studies usually require relatively little explanation of a data analysis method.
The market currently has many different software packages for analyzing qualitative data. Working with large amounts of text or multimedia data, they can classify, sort and arrange it, and then examine relationships within it. You are not required to use software, and hand-coding might not be any more difficult. If you use software, choose a package that is be easy enough to learn and is suited your particular purpose. Compare the packages. Some are free, and might be as good as proprietary software. Some packages are perhaps not as good. See the wikipedia article.
Some universities allow students to subcontract a data analyst or statitician as long as students describe the details in their methodology. (It's like using research assistants.) It has pros and contras. It might be faster and, for some people, necessary to finish. However, it might be very expensive, and it's best if you know how the analysis works and can do it yourself.
The coding process is the interpretation of raw data so that it is in a form that is useful for reaching a conclusion. If you are coding data manually, you might need to have someone else check the coding to increase its objectivity and reliability.
How will you select people? Will you research everybody in the population, a core group, a random sample, a purposive sample (group carefully selected to represent everybody in the community), or a snowball sample? In fact, some research guides include many other kinds of sampling techniques.
At doctoral level, your total population might be very large, for example, a whole state school system. You might decide to have several populations and compare them. In this case, you would choose a sample of schools, and in each one a sample of students. This would produce a data set that would better represent the whole state, rather than using only one school. (See stratified sampling and cluster sampling below.)
If you want to research everybody in the population you will need to use either a set of statistics, such as whole-of-instititution statistics (which may be quite unreliable or need very careful interpretation), or have a small enough population that you can conduct your own kind of census of everybody, tailored specifically for your needs.
You might have a population size as small as one, for example, a biography or a unique case.
Mathematitions have developed various formulae for determining a sample size that fully represents the whole population, called a statistically representative random sample. Your supervisor might view it as the gold standard
for quantitative methods. You can use an automated system from the internet as long as you reference it correctly.
However, it is not always that easy. It requires that you know the size of the population and who is in it to be able to calculate the sample size. Then, the size of the sample might be too big to be useful in practical research.
A smaller random sample to some extent still represents the whole population, because every member of the population has an equal chance of being selected.
A core group
means the group of people who are either the key decision-makers, the influencers, or the gatekeepers of its knowledge. Ethnographers often deliberately seek out these people.
To create a purposive sample
(also called a controlled sample
) is to define a population according to specific criteria relevant to the topic (e.g. demography, occupation, specific experiences) and carefully select a group to represent everybody in the community. It might be more or less random, depending on how the you recruit respondents:
You must give compelling evidence for the selection criteria. For example, choose group members carefully so that the group has the same balance for gender, class, employment, age group, etc. as the general population. If it is big enough it should start to lessen the role of individual characteristics. Its advantage is that it represents the population but allows a smaller number than would be required for a random sample.
A theoretical sample
is to use an intial purposeful sample, analyze thematic categories in the data to find emerging theory, and then add more repondents to the sample to test the validity of the theory and explore relationships between catagories. (Ref.)
An accidental sample
is to select subjects or cases based on convenience or on their availability. It really only means “the group of people who were easy to recruit.” It is difficult to claim that it is representative, but might be the only available method in some circumstances. This is sometimes called an opportunistic sample
, or a sample of convenience.
It has several particular uses. First, it is a good option for early trials of procedures. In this case, the representativeness of a sample doesn't matter so much as long as the feedback is helpful in improving the procedure. Second, like snowball sampling below, it might be the best way to recruit people in a particular circumstance, where other methods are not practical or might distort findings. In qualitative studies, you must carefully qualify your conclusions so that they are still valid.
Otherwise, a convenience sample is not useful for quantitative studies where a random sample is required. It is also not recommended if a researcher is using it only as a “lazy person's option” and another kind of sample would be better.
A snowball sample
(sometimes called a networked sample
) works well when groups of people are very secretive. It is a network of friends, relatives, and acquaintances, where one contact will lead to others. With this approach, you can easily get more people by having those you know introduce you to their friends and relatives. Because they are socially connected, you can only claim that the research accurately represents your sample—they cannot be considered fully representative of everybody else in the population. However, the aspect of trust can make the information more reliable, and the ability to access more informants through networks makes it easier to contact people.
Stratified sampling
and cluster sampling
are different methods of random sampling when a population comprises different groups (i.e. sub-populations). However, different sources use different (and conflicting) definitions so check them first, and choose the one that will work best for your topic.
In many countries, any institution that conducts research must have a specialist committee for research ethics; in the US, the committee is often called the Institutional Review Board
(IRB). Researchers must write an application for ethical approval before commencing research. The application is a separate document and must contain an ethical compliance strategy. It is assessed by the ethics committee, and you may not commence resarch until the IRB has approved your ethics proposal.
Some requirements vary according to the particular context, and you might need to have ethical reasons to support your proposed methodology.
No ethical guideline can be comprehensive enough to cover all disciplines and all circumstances, so students need to examine the particular circumstances of their proposed research. Different fields of study have different ethical guidelines, and students should also look for information in professional standards, dissertations on similar topics or done in similar situations, and other published research.
Some projects are classified as practicum and not research because they do not aim to create new, generalizable knowldege. In this case, your supervisor might not require an ethical proposal at all. Otherwise, ethical compliance has different levels:
In some cases, the IRB can expedite (speed up) the approval process, while in others, it must go through a full review process.
If you will collect information on individual human subjects, you will need to address a specific set of guidelines. Proposals must include as a minimum:
In any research that involves human or animal subjects, students must do a risk analysis:
Your report should be suitable for inclusion in your proposal, and, ultimately, in the methodology chapter of your dissertation. Your readers need to know that your research was ethical, especially anybody attempting to replicate your research.
A methodology plan can be quite involved, and you need to be able to answer these questions:
The methodology plan is much the same as the final methodology chapter. Later on, you simply edit the methodology plan to reflect what actually happened. The main differences between the plan and the chapter are:
With thanks to Τεrry Ηαmmιlτοn.
Your committee can require you to submit a written observation protocol that outlines the items to be observed during every observation. You might also need a system for keeping field notes about what's being observed and the context.
The structure will depend on your study topic, problem statement, and research questions, and whether it is quantitative or qualitative. The field note structure is usually more forgiving and "general."
Use your research methodology textbooks and the research from your literature reviews to justify your protocols, and for examples of what they might look like. Some people even write to authors to ask for examples if they aren't included in, or can't be inferred from, their research articles.
Keep your research books close by to:
Your research books can be especially helpful when the committee doesn’t agree or pushes for another direction.
(Source of advice unknown)
⚠ Warning: Make sure that any list of things to look for does not blind you to alternative data. Doing so would compromise your conclusions.