Marketing

You now have to establish the profile of your organization and market its services. This isn't necessarily a full-blown advertising campaign, but you should have ways of promoting your organization. It will be easier if, all along, you have designed your services or products specifically to match what your clients actually want.

1. Use your formal and informal networks as channels to communicate the organization's new activities and achievements.
2. Use various communication media and activities to inform people and to to encourage support and interest
3. Look for opportunities to promote the organization through media, government and the community and take them.
4. Be careful about how you comment publicly on your organization's activities:
• Be accurate, fair and positive.
• Maintain confidences
• Be sensitive about details and content